Factorial
Usable reading with caveatsSource: https://factorialhr.com/
Reading captured on 2026-07-15. Sites change.
Executive summary
A clear first fix: 26 images carry no alt text.
The reading leads with one deterministic fix: 26 images have no alt attribute, so screen readers skip them. Add descriptive alt text to meaningful images and empty alt="" to decorative ones — a change you can verify by confirming no image is missing the attribute. Separately, it declines to rank the hero's actions: 12 plausible actions share the first viewport and none dominates.
What to review first
Which single action should lead the hero. The reading counts 12 plausible actions in the first viewport with no clear winner, so it holds back from ranking them until the page's intended primary action is confirmed.
Observed pattern
A measurable accessibility gap — images without alt text — is a fix you can verify deterministically, independent of any judgment about the hero's layout.
Evidence
- 26 images on the page have no alt attribute.
- 12 plausible actions in the first viewport, 5 of them in the hero — none clearly dominates.
- The primary call-to-action's contrast ratio measures 4.22, below the AA threshold for normal text.
Caveats
One reading on one day. The alt-text gap is deterministic; the question of which action should lead the hero is left open on purpose, not resolved.
Full report
What the reading saw
A clear hero headline ('The business software to manage your whole team') with an email sign-up and a 'Get Started' button, over a page where 26 images carry no alt attribute and 12 plausible actions share the first viewport.
Why it matters
Images without alt text are invisible to screen readers — a measurable WCAG 2.1 Level A gap. Unlike a judgment call, it can be fixed and verified deterministically: confirm that no image is missing the attribute.
What to review first
Add descriptive alt text to meaningful images and empty alt="" to decorative ones. Then look at the hero: 12 plausible actions compete with no clear winner, so decide which single action should lead before re-ranking them.
What not to conclude yet
The reading does not claim which action is primary — it counts the competition and holds back. Treat the action-priority question as something to confirm against the page's intent, not a settled call.
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